For new operators
Launch your first white label casino platform — clearly and honestly.
If you have capital and a market thesis but no iGaming platform experience, the industry's jargon is a wall. This page knocks it down.
The vocabulary, demystified
- GGR (Gross Gaming Revenue)Total bets minus total winnings paid out. The headline number.
- NGR (Net Gaming Revenue)GGR minus bonuses, fees, taxes, and chargebacks. The number that actually matters to your P&L.
- SublicenseOperating under another entity's gambling license, not your own. Standard under white label.
- KYC / AMLPlayer identity verification and anti-money-laundering controls. The platform provides the tooling; you supervise its correct use.
- AggregatorA single integration that gives you access to many game studios at once — typically how white label platforms expose 100+ providers.
- Payment railA method of moving money in and out. Coverage varies enormously by target country.
Who's responsible for what
You
- • Brand, positioning, creative
- • Marketing and player acquisition
- • Customer support tone & escalations
- • Final responsibility for responsible gambling oversight
Platform partner
- • Underlying gambling license
- • Casino platform & game aggregation
- • KYC/AML infrastructure
- • Payment processing integrations
- • Platform uptime and technical support
Realistic expectations
White label is the fastest model — commonly weeks from signed agreement to live brand. Custom builds with your own license take many months to a year+. Capital ranges sit on a wide spectrum depending on your target market and license type — see costs and timeline for context. Anyone giving you a single hard number without asking about your market and scope is selling you a package, not advising you.
Get a clear, honest assessment of your launch path.
A 30-minute call. If white label isn't right for you, we'll say so.