Interactive tool
White Label Casino Cost & Profitability Calculator
Estimate setup cost, monthly NGR, net profit, and breakeven timeline in real time. Educational model using generalized industry assumptions — not a quote.
Step 1 of 2 — Setup cost estimator
Inputs feed Step 2 below- Base (single-market, standard)+$10,000 – $50,000
- Markets: 1 market—
- Payments: Cards + e-wallets+$2,000 – $5,000
- Customization: Moderate — custom pages, bonus rules, templates+$5,000 – $10,000
- Support: Standard—
This is a general industry estimate based on typical white label casino setup costs, not a quote. Actual pricing depends on your specific provider, target jurisdictions, and contract terms. Get a precise number based on your situation →
Step 2 of 2 — Breakeven & profitability projector
Initial investment auto-fills from Step 1Fixed assumptions: each deposited dollar is wagered ~3× before being won/lost/withdrawn (turnover multiplier of 3). NGR is estimated as 75% of GGR — i.e. bonuses, promotions, and payment fees typically reduce GGR by roughly 20–30%.
Understanding the numbers behind a white label casino
GGR (Gross Gaming Revenue) is the money the casino keeps after paying out winnings — essentially total wagers multiplied by the house edge. NGR (Net Gaming Revenue) is what's left after the standard deductions an operator faces before splitting revenue with anyone: bonuses and promotional spend, payment processing fees, chargebacks, and in many contracts a portion of gaming taxes. Most white label commercial terms are quoted on one of these two numbers, and the difference between "20% of GGR" and "30% of NGR" can be much larger than it sounds.
Revenue share to a platform provider typically lands somewhere between 15% and 40%. The wide range reflects real differences: what's bundled (license usage, payments, support, game content, compliance), the jurisdictions covered, the volume the operator brings, and how setup fees and monthly minimums are structured alongside the share. A lower revenue share with a high monthly minimum can be more expensive in year one than a higher pure-revshare deal — modeling matters.
This calculator makes deliberate simplifying assumptions so the math stays transparent: a turnover multiplier of 3× on deposits, a flat 75% conversion from GGR to NGR, and a linear ramp from zero to your target active player count over the first six months. Those are reasonable orientation values, not your specific business plan. For a deeper look at the underlying cost components, see our white label casino cost breakdown and the broader costs and timeline overview.
FAQ
How accurate is this calculator?
It's an educational model. The math is internally consistent and the assumptions are reasonable industry orientation values, but it cannot account for your specific jurisdiction, marketing execution, or contract terms. Use it to build intuition — not to set a budget.
What's a realistic ARPU for a new casino?
Published industry figures for monthly deposit-based ARPU typically span roughly $50 to $500, with substantial variation by GEO, vertical, and player segment. New brands usually start at the lower end and grow ARPU as they refine retention, VIP programs, and game mix.
How is breakeven calculated?
Breakeven months = initial investment ÷ steady-state monthly net profit. The 12-month chart uses a linear player ramp from month 1 to month 6, then flat through month 12, so the cumulative line crosses zero a little later than the simple division suggests.
Why is revenue share to the platform such a wide range?
It depends on whether the share is on GGR or NGR, what's bundled, what licenses are involved, and what the operator brings to the table in traffic or capital. Headline percentage is only meaningful when you also know the base it's calculated on and what's deducted before it.
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